Fontana Sports Specialties is a locally owned Madison-based specialty outdoor retailer with over five decades of experience in the Midwest. Along with its online shop, Fontana Sports provides quality outdoor clothing and gear for a host of activities including camping, hiking, traveling, kayaking, canoeing, fly fishing, SCUBA diving, disc golfing, rock climbing, trail running, in-line skating, skiing (both alpine and Nordic), snowboarding and snowshoeing. Fontana Sports is committed to making a positive impact on the environment. For this reason, Fontana uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship. Fontana Sports is a proud member of 1% for the Planet and donates regularly to local environmental and social groups.