The company was founded in 1995 by Mario Moretti Polegato. The brand name, Geox, was created from a mixture between the Greek word "geo" (earth, on which all walk), and "x", a letter-element symbolizing technology. Originally groomed to take over the family wine-making business, company promotional material has it the idea for the shoe came when he participated in a wine industry conference in Reno. Check out our 37 Geox coupons, including Geox promo codes & 36 deals. Today's top Geox promo code: £10 Off Next Order When You Subscribe to Geox.